Hello all, I am a college student graduating this may with a double major in business administration in Management and Marketing. I have been job searching for a while mostly focused on marketing jobs but can’t find many opportunities as I need to have experience within a sales position which I do not have. Does anyone have any advise on what I can do to help myself look for a good job without the sales experience? I have experience with marketing including helping with pre-launch activities for 2 tech startups but no actual job experience with marketing. Any help is appreciated. Thank you [link] [comments] Recent Graduate in Marketing published first on http://webtrafficfreeguide.tumblr.com/ via Tumblr Recent Graduate in Marketing
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I have a marketing budget of 3k and I don’t know how much is needed to run a successful A/B test. [link] [comments] How much should you spend on a A/B test? published first on http://webtrafficfreeguide.tumblr.com/ via Tumblr How much should you spend on a A/B test? People have recommended me a lot, X-VEEN Marketing Consultants, to promote my company and I would like to know how Growth Hacking works and if it’s effective! [link] [comments] What do you guys think of Growth Hacking? published first on http://webtrafficfreeguide.tumblr.com/ via Tumblr What do you guys think of Growth Hacking? The underlying strategies seem to be the same, but what is it that I should be researching and learning about? [link] [comments] As someone with experience in lead generation (primarily B2B), what do I need to be aware of when working in e-commerce? published first on http://webtrafficfreeguide.tumblr.com/ via Tumblr As someone with experience in lead generation (primarily B2B), what do I need to be aware of when working in e-commerce? Hey everyone, We’re a fairly new marketing firm and we have been having a lot of fun getting to know the industry. We have a new client who is asking how much we would charge for the following.
For the social media it would be - 3-4 posts a week - 3 stories per day - Responding to DMs and comments - Plan and post content For the website we would be handling - UX / UI design - Site infraction analysis - Update and maintain UI - Optimize UX [link] [comments] Need some help with pricing! published first on http://webtrafficfreeguide.tumblr.com/ via Tumblr Need some help with pricing! So I work as a SMM lead for a small & growing digital agency. I recently hired 2 community managers. Their day to day activities are mostly outbound engagements (commenting on pages and hashtags, 3rd party group shares, 3rd party group joins, 3rd party group engagements, engaging & nurturing the community of the 3rd party groups, etc.) along with inbound activities too. All these on Facebook, LinkedIn, Instagram, Twitter, & YouTube. How can I effectively track, if the outbound activities are ‘actually’ being done? I really need to track this, to map out these activities back to the performance targets (that is, KPIs - awareness, interaction, leads). Anybody who knows anything about this, please help me out. Any process to set up? Any tools/applications? Anything at all. All and any advices are welcome. Thanks in advance! [link] [comments] How to track a community manager’s job? Please help! published first on http://webtrafficfreeguide.tumblr.com/ via Tumblr How to track a community manager's job? Please help! I run a small marketing website and in the blogs I promote Grammarly, Webflow & Leadpages as the way to make money. I don’t spam - In a 1000 words blog post. I only mention the affiliate links twice. From last couple of weeks, I have observed that people bash those affiliate links by commenting as it’s wrong or it’s profiting you. I feel laughable that why I can’t make money of my blog. I don’t say you to click over my title. I don’t force you to read my blog. This thing readers needs to understand that clicking on a affiliate link won’t make them pay more. It will help the blogger and marketer to bring better content. We all are thriving for money. No one is doing business as a charity. Have you ever encountered this? [link] [comments] The growing hate with affiliate and promotion : My experience published first on http://webtrafficfreeguide.tumblr.com/ via Tumblr The growing hate with affiliate and promotion : My experience So I work as a SMM lead for a small & growing digital agency. I recently hired 2 community managers. Their day to day activities are mostly outbound engagements (commenting on pages and hashtags, 3rd party group shares, 3rd party group joins, 3rd party group engagements, engaging & nurturing the community of the 3rd party groups, etc.) along with inbound activities too. All these on Facebook, LinkedIn, Instagram, Twitter, & YouTube. How can I effectively track, if the outbound activities are ‘actually’ being done? I really need to track this, to map out these activities back to the performance targets (that is, KPIs - awareness, interaction, leads). Anybody who knows anything about this, please help me out. Any process to set up? Any tools/applications? Anything at all. All and any advices are welcome. Thanks in advance! [link] [comments] How to track a community manager’s job? Please help! published first on http://webtrafficfreeguide.tumblr.com/ via Tumblr How to track a community manager's job? Please help! Just got a job as the Marketing & Social Media Coordinator for a company in a totally different industry than the one I’m in. Would love to hear some tips or connect with anyone to talk about the obstacles and sweet spots health & wellness companies! [link] [comments] Anyone in the health + wellness industry? published first on http://webtrafficfreeguide.tumblr.com/ via Tumblr Anyone in the health + wellness industry? It’s already confirmed that Core Web Vitals will become a search ranking factor in May 2021 with the Page Experience Update. What this means is, while quality content still reigns supreme, the technical side of your SEO will gain some more importance. So what does this mean and how can you prepare for it? In this post we’re going to brush you up on Core Web Vitals and then provide five steps you can implement to make sure your site is in line with this algorithm update:
What are Core Web Vitals?Core Web Vitals are page experience signals that evaluate the user experience on a website. Simply speaking, these signals measure how fast users will be able to interact with your website and what kind of result they will receive. These signals also measure how easy it is for users to navigate through the website. If you improve user experience and make your website better in general, the better your page experience scores will be. There are three Core Web Vitals netrics:
The image below shows the timeframe that indicates core web vitals score–good, needs improvement, and poor. The tips explained in the next paragraphs will help the website owners to improve their core web vitals score from poor to good. Now, let’s continue with the tips! 5 tips to improve your Core Web VitalsTo see how well your website performs in terms of core web vitals, you should run a quick test of website performance analysis. To do so, you can use tools from Google like Search Console and Page Speed Insights and other tools like GTmetrix. If you run performance reports using different tools, it’s worth comparing results and improving your page more efficiently. 1. Reduce JavaScript (JS) executionIf your report shows a poor FID score, it means that your page interacts with users over 300 milliseconds. You should consider reducing and optimizing your JS execution. This means that time between your browser execution JS code and page is reduced. It’s also essential to use as little memory as you can. Why? Whenever your site’s code requests the browser, it reserves a new memory that stops the JavaScript and might slow down the page. According to Google, one of the ways you can reduce the execution is by deferring unused JS. In order to see if your website has unused JavaScript: First, go to your website and press the right mouse click and choose ‘Inspect’.
When the load is done, you will see how much JavaScript is not being used on your web page. When you have realized the amount of unused JS, you should start to cut it down. One of the ways you can do it is with code splitting. This means to separate one JavaScript bundle (combined files into one bundle to avoid too many HTTP requests that are required to load a page) into smaller pieces. 2. Implement lazy loadingIf you display images on your site, it’s crucial to implement lazy loading so your site’s UX and core web vitals score won’t get harmed. Lazy loading allows loading images at the exact moment when users scroll down through the page by not compromising the website’s loading speed and achieving your LCP score on a top-notch level. The other benefits of lazy loading are:
Is lazy loading going to benefit your site? According to HubSpot, resources say that for those pages containing many images, animations, or videos (aka heavy elements), lazy loading would be considered a must. However, there are no set rules for which pages lazy loading should be implemented. So, if your site’s LCP score is poor, you should consider trying lazy loading and then compare results before and after implementation. 3. Optimize and compress imagesSounds quite obvious, don’t you think? However, for many websites, the largest elements are images. So, it’s crucial to optimize them because it can make your page significantly lighter, thus improving the loading speed, LCP score, UX, and your rankings on search engines. You can reduce the overall page size by compressing images with tiny jpg and improving your LCP results. You might be thinking that image compression will destroy the quality or resolution. Well, actually, you can only see the difference when you zoom in or if the image is saved in the wrong format. Always try to use jpg format for landscape images and png for graphics. You can also use next-generation formats like JPEG 2000, JPEG XR, or WebP, but we suggest doing some research beforehand. Besides compressing, another important thing is to activate Content Delivery Network (CDN) for images. CDN is a network of servers all around the world that stores your content. Since servers are distributed in many different locations, images can be served faster from the server closest to users. 4. Provide proper dimensions for images and embedsCLS score that’s over 0.1 is indicated as poor, and usually, it is caused by elements like images, ads, or embeds without dimensions in the CSS file. If you want to improve your CLS score, dimensions do matter. The importance of setting proper width and height helps the browser to allocate the correct amount of space in the page while the element is loading. For example, if an image’s dimensions are not in a proper size, it usually appears later on a page. While a user consumes the content, it can suddenly drop because the image without proper dimension could not load fast enough. In this case, the browser didn’t understand how much space is needed for that particular image. So, in order to avoid this image shift, you can earlier reserve a space where the image should be displayed. This kind of action will avoid layout shift if it’s loaded off-screen. Ensure you have also set proper dimensions for embeds like when inserting videos from YouTube into your site. By default, the video might look okay from the back end, but it might look super big or messed up in the front-end. If that’s the case, there is an issue with dimensions, and you should change them. Below you can see a step-by-step guide on finding an embed for a Youtube video. Learn how to change the dimensions and make sure the selected video looks great on your site. How to resize the YouTube video you want to display:Open the video on Youtube that you want to add to your site. Then, find the share button and choose the option Embed. After that, all the information, including dimensions, will appear. Now, you need to copy the code into your website’s back-end and change it to the proper width and height that fits your site. 5. Improve your server response timeGoogle says: “The longer it takes a browser to receive content from the server, the longer it takes to render anything on the screen. A faster server response time directly improves every single page-load metric, including LCP.” Most importantly, long server response time can negatively influence not only your SEO but also UX. In order to measure server response time, use Time to First Byte (TTFB) that identifies the time the user’s web browser receives the first byte of your page’s content. However, before you start, collect the data on your server’s current performance to understand how you’re doing. When you have done the report, here are tips that will help you:
Google suggests having a server’s response time lower than 600 milliseconds. Improve your Core Web Vitals with these 5 tipsEven though the Core Web Vitals will roll in almost three months, it’s vital that you already work on improving them. Since the reports on vitals are available, use the tools mentioned above and compare your site’s results before and after fixing the errors. Remember that your website’s back end works hand in hand with the front end, so make sure you optimize the back end to provide the best user experience in terms of loading speed, visual stability, and interactivity. Also, it would help if you didn’t forget about Google’s existing search signals– mobile-friendliness, safe-browsing, HTTPS, intrusive interstitial guidelines. GTmetrix states: “As a primarily back end optimization, reducing TTFB can complement your front-end development to significantly improve performance.” About the authorAgnese Rapule is a passionate Content Marketing Specialist at Setupad, a monetization platform for publishers. She typically covers topics on programmatic advertising, monetization, SEO, and content marketing. Another passion of hers is art—painting in particular. You can follow her on Twitter or LinkedIn. 5 Steps You Can (and Should) Take to Improve Your Core Web Vitals Now published first on http://webtrafficfreeguide.tumblr.com/ via Tumblr 5 Steps You Can (and Should) Take to Improve Your Core Web Vitals Now |
About MeMy writing career began 10 years back when I penned down one of my success on a popular website. It got me a lot of support from everyone, that set me going. my experience in finding out the methodology of the latest technology and its working process makes me invent something better than that, but it was not visible to people. I decided to display the same using my writing skills. |