In 2017, I spent time with jrni to discuss the rising opportunity of true CX…not digital…not analog…just real world CX based on how everyday connected people were making decisions in their journey. I never shared the article. But, it’s time that I do. It’s more important now, I believe, than it was then. CX, customers experience, neigh, the customer’s experience is everything now…because it’s theirs. It’s an opportunity to deliver an experience that becomes an unforgettable, incredible memory. A memory worth sharing. What do you think have been the most significant advances in CX in previous years?You can’t talk about customer experience if you don’t appreciate what the word experience means – and as the author of a book on experience design, I struggled a lot to find some satisfying definitions and build on them. You look at all these experts wielding their CX wands, trying to inspire companies to change; most of them have never taken a step back and asked themselves: what does experience mean, what do customers actually experience and what do we want them to experience? These are the most important questions to start your conversation. A person’s experience can be summarized in a series of moments – if you want to understand the entire experience you have to address every feeling that is expressed in a certain moment instead of looking at it as a whole. If these moments are left to chance the picture is distorted – that’s what I think we’re missing at the moment. As an analyst, anthropologist and a human being, I think the best experiences in our lives are recorded as memories – and that’s what we like talking about. The main challenges around CX can seem obvious at the moment — what do you think is the most under-acknowledged challenge that brands are facing? What’s happening today is many brands are trying to either improve their moments or modernize them. That could be through mobile, chatbots, AI, even VR and AR. We tend to associate these new features with good experiences – so we do our best to make them frictionless and delightful. But I think we need to understand the meaning of ‘experience’ before we start executing – I want people to feel the moments first, and then design the experience around them. Last year I wrote a series of follow-on articles after publishing X: The Experience When Business Meets Design, which introduces the idea of an experience style guide. We already have brand style guides in place which tell you what a brand should look like, but as consumers become more demanding and discerning, we will have to consider brands as a sum of experiences. For example, if you go to Disneyland, you’ll see the park is a manifestation of experience architecture. I‘ve never seen a purer form of CX before, from the trashcans and the concrete to the building facades, all the way to the uniforms in the park, everything is designed to evoke a profound emotional response. But if you visit Disney.com, you lose that depth and design of imagineering. If you go into a Disney hotel it feels like you’re completely disconnected from that magical experience. It’s easy to realize that the people who designed the e-commerce experience aren’t the same as the ones who created their “small world”. I think we have a lot of work to do when it comes to designing and connecting experience design – very few brands think about how it works, how people interact with each other to create these moments. How do you design the ideal experience? Is it possible to over-engineer this?Any experience should be natural, desirable and sought after – I don’t think you could over-engineer something that matters to people if you understand what’s important to them. What we’re seeing at the moment is people who are trying to create something that woos you, engages you or entertains you – we are witnessing the age of manufactured engagement. Every experience has to begin with ‘what does the individual prefer and value?’ in order to work – just think about how many emails you have to delete every day; people are trying to reach you without understanding you and that’s a problem. How do you connect the dots between online and offline experiences?This is an area where too many brands are still paying lip service without executing their actions properly. We can’t have the conversation about online, offline and the transcendent experience between the two because we haven’t looked at what our customers value, love, desire and how they behave. Once we do, we can find opportunities to design new, better, unified experiences online and in the real world. This is what I usually call the experience divide. We should start by asking what’s our brand promise and then mapping the customer experience against that promise. If you do this you’ll quickly unravel the experience divides your company has. You’ll find out exactly where you’re failing and why. This divide represents the reason why consumers are bypassing traditional means to get the experience they want. I’ve done a lot of work with Google in the past couple of years for example, discussing the way in which empowered customers makes decisions and how their core values motivate them to take the next step – from their standpoint, brands are in dire risk of losing to the next generation of consumers. What are the best examples of innovation in customer experience that you have seen?To be honest I always defer this question because it’s important to understand the mission in CX, which is designing your customer’s experience. I think a better question to ask or answer is: What is valuable to the people we’re trying to reach, and how do we create experiences that matter to them? When we look at brands and how they are delivering the experiences, we tend to get very tactical and technological very fast. We don’t explore enough about the trends happening behind the scenes. This is very important as it shapes our digital transformation now. We are adding to existing experiences without fixing what’s broken and inventing or creating what’s new upon blank slates. If we don’t fix that core problem which lies underneath the experience – such as lack of communication or collaboration internally, dated and disconnected touch points, aimless journeys, etc., we risk operating in a culture detached from what’s actually happening and is instead only focused on conversions, reach, and shareholder value. There’s much to fix and even more opportunities for innovation on every front. These are the questions I’m exploring at the moment – how can we fix that? How can we build something new? What can we borrow from our archetypes of experience in order to create something new, and better? Where do you see CX growing and evolving in the next 5 years?As experience architects, we have to start looking into the smallest places where CX is already benchmarked and build them into entire customer journeys. Uber is often cited as an example of innovation and disruption. But what they’ve actually done, which is “breakthrough” innovative, but rarely mentioned, is changing the benchmark for a great customer experience when using an app as an integrated service. So in many ways, whether you’re a dentist or a bank, you’re competing with Uber in terms of experiential standards. It’s fast, transparent, personal, frictionless, and evolving. In the next few years, we have to look at where people are having great experience individually in order to integrate that in our services…especially outside of our industry. We will see our customers from entirely new viewpoints – and that will already be a massive step forward in itself. Tell us a bit more about your latest book “X: The Experience When Business Meets Design,” and what you’re working on next?It feels like the book just came out yesterday as I haven’t been able to move on from that moment. In a way, the book was transformative for myself as an author because it forced me to change – you can’t talk about designing experiences for a digital economy if you’re not willing to disrupt yourself. I found it ironic that I was going to ask readers to challenge their own conventions and beliefs and re-imagine experiences for a new world yet I was going to do so in basic book form. X to me was a culmination of innovation – it took me about 3 and a half years to turn the concept into something tangible, and the process changed every aspect about how I operate, think and write. I learned from mobile behaviors and app UX and UI and translated those insights onto paper. To follow that book up is almost too great a task – in fact, I’ve been trying to figure out what to do next that surpasses the effort. In the meantime, X has never been more timely and I’m giving it my full support. Photo Credit: @burst, Unsplash The post Experience Innovation: Evolving from Customer Experience to the Customer’s Experience appeared first on Brian Solis. Experience Innovation: Evolving from Customer Experience to the Customer’s Experience published first on http://webtrafficfreeguide.tumblr.com/ via Tumblr Experience Innovation: Evolving from Customer Experience to the Customer’s Experience
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Looking for a process to test Facebook ads? Wondering how to test Facebook ads without blowing your ad spend? In this article, you’ll discover a proven Facebook ad testing method designed for small budgets and discover which metrics will help you identify successful ad components. To learn how to test Facebook ads on a budget, […] The post Facebook Ad Testing on a Budget: A Proven Method appeared first on Social Media Examiner | Social Media Marketing. Facebook Ad Testing on a Budget: A Proven Method published first on http://webtrafficfreeguide.tumblr.com/ via Tumblr Facebook Ad Testing on a Budget: A Proven Method Standing out on Google isn’t just about having a good ad, but also about leveraging SEO best practices and the tools Google offers, so you can drive long-term organic traffic while getting clicks to your website, service pages, and blog posts. When done right, you can beat out your competitors right when potential customers are ready to buy. If you want to stay competitive in your industry, you need to evaluate your SEO and PPC strategy and create a plan that ensures you’ll stand out from competitors once and for all. Start by evaluating these seven foundational elements of your current marketing plan, each of which will move the needle for your visibility efforts. How can you stand out from your competitors on Google?Google’s search engine results pages are filled with opportunities to stand out, in various forms. There are ads, organic results, local results, images, Shopping results, and more. Below are some attainable ways to stand out above your competitors on the search platform. 1. Make killer Google Search adsThere are a lot of ways to produce awesome Google ads that stand out from your competitors. Do your keyword research, test out ad variations (maybe you focus on keywords in one headline, and creativity or storytelling in another), make use of ad extensions, use customer feedback for ad copy, make your ads locally focused, and the list goes on. For more help with coming up with effective Google ads, check out the tips in these posts on the following: 2. Try running Google Display adsTo stand out on Google with display advertising, one strategy is to target keywords that perform best in your Search ads, if you are running them. You may also want to look at top-performing pieces of organic content to get a feel for what resonates best with your audience. Also, make sure your ads are being served on the right sites. You can get a feel for which sites would be best by checking out your referral traffic in Google Analytics. Perhaps the most element to pay attention to is your creative design. If you’re uploading your own design, make sure that you create different sizes of the ad to fit various placements and devices. If you are using responsive display ads, make sure you focus on headlines. While you will be asked to provide a short headline (25 characters), a long headline (90 characters), a description (90 characters), and your business name (25 characters), Google will never run both headlines at the same time and sometimes excludes the description, so make sure both your short and long headlines are enough on their own. For more help with headlines, check out this post. 3. Optimize your landing pagesReview your key landing pages to make sure the content is optimized. The goal is to increase organic traffic to your revenue-generating pages so you get more eyes on the pages that really matter. In doing so, the first question you have to ask is: do we have a primary keyword for this page? More importantly, is it sprinkled throughout the page in all the right places? For example:
Don’t forget to add high-quality external links, relevant internal links, and images and rich media. With these simple changes, you can start ranking your landing pages, allowing you to drive more traffic to the pages that matter most. 4. Create (and maintain) your Google My Business profileYour Google Business Profile is packed with information to help you stand out, but what carries the most clout is reviews. Get your reviews right in search with a Google My Business account. With an account (which is free), you can manage and respond to reviews, which encourages even more of them. Your responses can also reveal a lot about your business brand and values—and with 96% of customers reading a business’s responses to reviews, you should definitely take advantage of this opportunity to stand out. If you’re still not convinced, consider these stats from BrightLocal’s 2020 Local Consumer Review Survey:
If you haven’t already claimed your address and set up your Google My Business account, make that a priority now. You can share updated photos of your business and respond to reviews and questions from customers. Check out our tips on how to optimize your profile so you can set your business apart from your competitors in local search. 5. Leverage Google snippetsRich snippets refer to the various types of results that Google includes in the search engine results pages (SERPs). While a standard snippet will include a standard meta description, a rich snippet will answer a user’s question or show a star rating, encouraging them to click on the link. As such, rich snippets provide a better search experience and increase the number of clicks to your website. To create rich snippets for your site, you need to contain particular information in the form of Structured Data on your website. Structured Data is a way of classifying information on your pages so that Google knows to pull that information up for particular searches. Google also has the Featured Snippet, otherwise known as “Position Zero.” The featured snippet is a box that shows up organically to highlight the best answer for users. Some pointers for creating Feature Snippet-friendly content include:
Identify what you want to get out of your SEO efforts and build your content around those goals. 6. Focus on high-quality link buildingOf Google’s 209 ranking factors, your backlink profile accounts for 47 of those factors. This means you can’t ignore link building when developing a strong marketing plan that allows you to stand out from competitors on Google. Here are some proven link building tactics to boost your SEO:
Blend all of these into your marketing plan to build a strong backlink profile that allows you to compete on Google. 7. Create SEO-optimized blog contentTo boost your rankings, you have to focus on more than just landing pages. Blog content allows you to target more keywords, driving more potential customers to your website, while also providing value upfront. How often should you publish to see the best results? Michael Brenner, CEO and founder of Marketing Insider Group says two to four times. Why? “This is the answer according to the data we have seen from multiple studies, as well as much of our own client work across more than a dozen client websites in B2B, B2C, and with companies large and small,” explains Brenner. Don’t forget to optimize that content by placing keywords in all the right places, using internal and external linking best practices, and driving backlinks to that content with guest posting. Check out this free keyword research guide and the Yoast WordPress plugin to ensure all blog posts are SEO-optimized. Stand out from your competitors on GoogleCompete with your competitors where it matters most: on Google. Use these strategies and tactics to rank your important landing pages, build a stronger backlink profile, put your reviews front and center, and more. The better you rank on Google, the easier it is to stand out and win business from your competitors once and for all.
7 Solid Strategies to Stand Out From Your Competitors on Google published first on http://webtrafficfreeguide.tumblr.com/ via Tumblr 7 Solid Strategies to Stand Out From Your Competitors on Google Since 2005, YouTube has been the trusted platform on a global scale for sharing video content with other users. Starting out as a simple way to share your favorite videos with friends and family, it has since turned into a money-making machine allowing people to earn a living through successful YouTube channels. Not only that, it’s provided businesses and brands the opportunity to create compelling content and reach more people in their target audience, enhancing marketing opportunities and increasing profit and conversion. There is huge potential to make a lot of money on YouTube, with some of the top YouTubers making over 20 million dollars in 2020 alone. It’s no wonder people are trying to find their way to stardom! With so much competition, however, it can be tough to get the necessary amount of views to perform well on YouTube. If you don’t have a large number of views as well as subscribers, your earning potential will be severely limited or even non-existent. So, how can you get more YouTube views and subscribers in order to monetize your channel? Even if you’re not looking to make money as a full-time YouTuber, for marketing and business purposes, having more views and subscribers is a big benefit if you want to see results. Gaining more YouTube views is a slow and tedious process, so a lot of people have turned to buying YouTube views to gain more and boost their YouTube popularity. While this can be a great option, it does come with some problems. You have to make sure that you buy YouTube views from sites that care about their customers and deliver views that will actually help your account, not hurt it; if you don’t, you’re putting your channel at risk and also throwing away your money. In this article, our goal is to help you understand:
After reading our comprehensive guide, you’ll have no doubts about buying more real YouTube views. Let’s go! Why you need more YouTube viewsBefore we jump into the sites and tips, let’s think about the key reasons why having more YouTube views is necessary for your YouTube success. YouTube has very powerful and well-designed algorithms, so with so many videos out there, you’ve got to make sure that yours performs well. Just to give you an idea, there are roughly 500 hours of YouTube video content uploaded by the minute. So, you need all the help you can get in making sure your video gets seen! When the YouTube algorithm recommends videos, people watch them, and that makes up 70% of all viewed videos on YouTube. Thus, the YouTube algorithm has tremendous power over who watches which videos. How can you, then, get to the recommended videos through the YouTube algorithm? You’ve got to be relevant and have a lot of views to show that a video brings value and is useful to the community looking to view on that topic. When you buy YouTube views, depending on the quality of the views, it may or may not help your performance against the algorithm. People typically think that buying YouTube views will solve all of their problems, but if that were the case, views would have no value at all – everyone would just buy them, and their videos would become popular. A big problem is that most providers of YouTube views don’t care about the quality or the success of their clients – they simply want to make money and send you whatever they can in order to complete your order. Since YouTube has been around for so long, they have plenty of ways to detect falsified views and they can even remove fake views that are clearly purchased. Let’s see what happens when you buy YouTube views. What happens when you buy YouTube views?When you buy YouTube views, there are a few things to consider. It’s undoubtedly a pleasing option to think about buying views and seeing your YouTube popularity explode, but there are some caveats. You have to be very selective when choosing the YouTube views you want to buy, and this is mainly because many YouTube views are fakes. Companies just want to sell something that will generate revenue, and fake YouTube views do nothing useful for your account. When buying YouTube views, you’ll commonly see companies describe their views as high quality, yet they give no indication of what that actually means or how they provide these views. That’s a red flag, and it almost always means they are fake accounts that may or may not look like real viewers. YouTube knows that companies sell fake views, and they do consistent cleanings of the platform to clear out fake views, which means you’ll commonly see your views drop off over time, lowering the number and essentially wasting your investment. It’s easy enough for YouTube to detect fake views or fake profiles after 15 years of operation, so you’ll need to make sure that the views you buy are real and won’t be removed from your account by YouTube. YouTube ensures that their platform stays as reputable as possible by identifying and removing fake views so that the integrity of YouTube remains intact. The best sites to buy real YouTube viewsSo, it’s an accepted fact that many companies sell fake YouTube views, but there are some companies out there that do care about their clients and offer them something of value that will help you increase your YouTube popularity. Don’t mess around with companies who sell fake or bot YouTube views, stick with ones that provide your account with something useful that will remain over time. You’re more likely to see perpetual increases in views when you buy ones from a reputable company. The five companies below are the best options for buying YouTube views, and we’ll give you an overview of each one in this section. UseViralUseViral is one of the top choices for YouTube views because they provide some of the best quality on the market and their services are incredibly straightforward and transparent. You can trust UseViral without a doubt and they offer you views that will actually help your YouTube performance. UseViral has been perfecting its services for years and can provide you with real YouTube views, subscribers, as well as likes/shares. UseViral has a network of thousands of users that help to increase your popularity on YouTube with real views. Their delivery timeframes keep you safe on the platform and you won’t have to worry about anything funky – the delivery timeframes keep your views coming in over a natural period of time. In addition, you’ll get 24/7 support, a secured site with secure payment gateways, and a no-frill service that provides you with the views you need to boost your social cred and popularity on YouTube. You can rest assured that you’ll love the results you get from UseViral. SidesMediaSidesMedia is another top-quality company that can help you with your YouTube growth. When you are looking to buy real YouTube views, SidesMedia delivers every single time. Your account will remain totally secure and you have a variety of payment options you can use to buy through SidesMedia. There are various packages you can choose from for not only YouTube views, but also subscribers, likes, and shares as well. If you want to grow your cross-platform presence, like UseViral, you’ll be able to grow up to eight social media networks including Twitter, TikTok, Twitch, and more. You choose the packages that work for you and boom! You’re growing with real followers and engagements. SidesMedia has over 5,000 network partners to help perpetuate real popularity for your accounts, so you’ll know that every time you buy from SidesMedia, you’ll be getting something of value. SidesMedia offers their clients 24/7 customer support, quick and secure delivery timeframes, as well as a FAQ that can answer any other questions you may have. Don’t think twice about SidesMedia as a reliable and valuable provider of YouTube views and more. MediaMisterOne of the oldest in the game, MediaMister has years and years of experience providing not only YouTube views but pretty much any social media engagement imaginable. You can find many different types of YouTube views available on MediaMister, so if you need views from a specific company, check the list and see if they can help with your preferred company. MediaMister will always keep your account safe and offers some of the most versatile delivery timeframes in the market depending on how many YouTube views you buy; they do the same for any other package you purchase too. You’ll have access to top-notch support and so many options for social media growth you won’t know what to choose when you buy from MediaMister. FollowersUpA great option when you want to hand-pick how many YouTube views to buy, FollowersUp offers a user-friendly website that allows you to get exactly what you need. When you buy YouTube views through FollowersUp, you can use a numerical slider that will let you select the number of views you want and then populate the price. Their checkout process is very easy and secure. In addition, they offer a lifetime warranty on all of your purchases, so if anything happens to your views, you’ll be covered. ViralyftViralyft is one of the more expensive options out there, but they do offer pretty good quality. In terms of safety and reliability, you can definitely count on them to deliver YouTube views that are worthwhile. While the other options on our list might be better choices in terms of cost and value, Viralyft is also a good choice and won’t harm your account. How fake YouTube views damage your channelNow that we’ve been introduced to some quality companies that can provide you with useful YouTube views and subscribers, let’s talk about the reasons why fake YouTube views damage your channel. As we know, YouTube will clean out your fake views, but the negative aspects don’t end there. It can actually create problems for your YouTube channel in a variety of ways:
As you can see, there are quite a few downsides to buying fake YouTube views or using bots to generate more views on your account. Don’t try to cut corners and engage in these activities as your only method of growth. In order to have a successful YouTube account, buying real views can help you to establish yourself more on the platform and generate more interest in your content, but it should by no means be your only strategy for success on YouTube. In addition to buying YouTube views and subscribers from the companies we listed above, you should consider using some of the following strategies to make sure that you have a long-term YouTube growth strategy that brings long-term growth. 5 Pro tips to get more real YouTube viewsWe’ve got 5 pro tips here to help you implement a viable YouTube strategy that can help you perform better in terms of the YouTube algorithm and get more natural reach for your videos, increasing your video views. It’s important to consistently work on your content and how you distribute it on YouTube so that you can achieve optimal success. Too often people are lazy and want to experience overnight success without putting in any of the work. Don’t be like those people – social media is competitive, and if you’re unwilling to create awesome content that is designed for success, you’re likely to be disappointed and eventually give up. Give yourself the best odds of achieving greatness on YouTube by implementing the following five pro tips in addition to purchasing YouTube views from a reputable company. Tip 1: Attractive thumbnail imageWhen a YouTube viewer sees your video for the first time, they’ll notice the thumbnail image before anything else. This is a big determiner of whether or not the viewer will opt to view your video. Since this image represents your video and what content it holds, you want to make sure this image is optimal and attractive so that people will want to check it out. Use an image that is high-res and is clear so that the viewer sees a high level of quality in your video and will be interested in seeing what it’s all about. It should also accurately and effectively reflect the content of the video. It’s a best practice to use an image that reflects the most interesting element of your video so that people will be more inclined to check it out. You can use indicators such as signals, circles, text, arrows, and more to highlight certain aspects of your image when applicable. You want to make sure that this image is top quality so that you’re likely to attract viewers at first glance. Even if your video is the best out there, no one will watch it if the thumbnail image isn’t good. Don’t hinder your video through poor thumbnail image selection – always be strategic and purposeful when choosing your thumbnail images. Tip 2: YouTube SEO descriptionsSEO is a common term that you’ll find when you consider Google searches and what appears when an internet user searches a certain term, and this same type of optimization should be included in your YouTube video descriptions. This is a key element in making your video discoverable to a wide range of people on the platform. You can gain more traction on YouTube searches as well as have the chance to appear in Google search results for that topic, increasing the chances of getting YouTube video views. When your video appears in Google searches, you exponentially increase the number of views your video will get, as it’s not just limited to YouTube, but becomes discoverable by the whole of the internet. This is powerful, and requires no additional action from you. In addition to more potential views, your content will become credible because you’ll have appeared on Google and people value that. They consider what appears on Google to be real and valid information, and if you appear, they’ll consider you to be a trustworthy source of information, leading to more subscribers and views. To optimize your descriptions, always use specific keywords that will maximize your search traffic and repeat these keywords (no more than three times) so that YouTube can recognize where your video best fits. Look for related keywords that complement your main keywords, and also provide an accurate description of your video so that you don’t mislead viewers. The most important information should appear at the beginning of the description so that viewers can see it before any less relevant info. You can also add links later in the description for funneling traffic to other sites where applicable. Tip 3: Create playlistsCreating a playlist, or a collection of videos can help you get more views and watch time on your YouTube channel. Watch time will also help you rank better and get more viewers over time. When you have a playlist created, after the first video is completed, the next video will auto-play. For this reason, you’ll increase your video views as well as watch time, both of which will help you to improve your search rankings. You can follow similar strategies for your playlist in terms of descriptions and keywords. Make sure you use keywords in your playlist title and create a well-developed description in your playlist. The most interesting or relevant videos should be ordered to the front of your playlist so that viewers will see the quality that you create in your videos and will be motivated to view more or even to subscribe to your channel. You’re able to track the performance of your playlist in terms of views, minutes watched, and average view duration, so you can update your playlist if it’s not performing well so that you can maximize your future results. Tip 4: Promote more videos with end screensWhen your YouTube video ends, the next video will usually start automatically. This may or may not be another video by you. Either way, at the end of your video, you can use an end screen that allows you to promote your own videos so that people are more likely to view them next. Instead of just ending your YouTube video with your content, you can use a created template to embed your other related or interesting videos to the end of your content. That way, people will be enticed to continue viewing your videos, allowing you to up your watch time and also get more video views. You can also ask them to subscribe to your channel and include a link throughout your video so that you can increase your YouTube subscribers as well. Having a well-established end screen that promotes your other videos and offers users the opportunity to subscribe also helps you look more professional and organized, increasing your credibility and reputation. You could also promote an external site or a playlist if you have distinct goals such as funneling viewers to an outside website or if you want them to be directed to a specific playlist. Try not to stuff too many things in the end screen; choose your elements strategically based on the most urgent or desirable, and don’t include more than three elements. Two elements such as a video, playlist, external website or channel and a subscribe button should do the trick. People won’t choose anything if you give them too many options, so keep it simple and direct for best results. Tip 5: Cross-promote your YouTube videosDon’t underestimate the power of social media. Using your other channels can help you do two things: drive more people to your YouTube channel and/or videos, as well as establish you as a reputable source of information and content. When you have a base on another platform, leverage that and get them over to your YouTube. That way you can take advantage of your followers on that base and expand your overall presence on social media. Some ways that you can feature your YouTube content on other networks include:
You should also include your YouTube deets on your business cards, on any business-related communications, as well as in emails and other virtual promotions. Considerations for buying YouTube viewsSo, we’ve got 5 top sites from which you can buy real YouTube views, and 5 pro tips that will help you get more views and watch time in the long term. Before we let you go, we want to give you three key factors you should always review before choosing a website to buy YouTube views. If you have another site in mind but aren’t sure if they’re legit, there are a few things you can check out on their site to make sure that they can provide you with something of value. Here are the tips so that you know how to determine the legitimacy of a website that sells YouTube views and other engagements. FAQThe more information you have access to about a site and their services, the better. If a website offers very limited information about their methods and their functions, they are likely trying to hide something or minimize the information they provide. In addition, if you find a lot of descriptions with empty buzzwords that try to sound attractive but really don’t give you any meaningful information, avoid. They are simply trying to appear legit when really they don’t offer much. You should always check to see if the website offers a FAQ section for their service. The reputable sites will always offer this, and you should carefully review their FAQ because you can find vital information about how the company works and any relevant policies or stipulations of the service. If the company doesn’t have an FAQ or doesn’t make their services clear and understandable, avoid them. They won’t do you any good. Clear PricingThe price of a company’s packages or services shouldn’t be a mystery and you shouldn’t have to work overtime to find them. If you aren’t able to view the pricing information clearly on the site, it’s not a good option. Sometimes services will try to hide the pricing so that you send them your information and they can pester you for the rest of your life. Don’t fall into that trap. Any reputable site that sells YouTube views will clearly list their pricing plans and how frequently you’ll be charged. Furthermore, you won’t have to give any information to view them. You should also keep your eye on how much the service costs; while the saying goes “you get what you pay for,” it’s both true and false in this case. When you see something at a conspicuously low price, it’s probably not worth your time. Most of the time really cheap packages are fake YouTube views. But, even if a service costs more, that doesn’t automatically mean they provide something of value. Always be investigative. If the pricing seems reasonable, check out the other information anyway to determine if the site makes sense and can provide you something real. Keeps Your Channel and Information SafeThe final thing for you to consider when you are buying YouTube views, followers, and any other social media services for that matter, is the safety and precautions that the site takes. Social media networks have regulations and policies about how third-party companies interact with their platforms, and if you buy thousands of YouTube views and they all appear at once, there’s obviously something sketchy about that and you’re likely to flag YouTube. You need services that keep you safe in regards to the terms of use of the platform so that you don’t violate the policies and get banned. In addition to this, you need to make sure the site offers proper SSL encryption and has a secure website and payment gateways so that your personal and financial information is kept safe. If a service that provides you with YouTube views asks for your password, stay away. They are trying to exploit your information and in order to deliver YouTube views, a company will never need your password. Final thoughtsBuying YouTube views is a great way to boost your popularity and performance on YouTube, and any of the five options on this list are totally safe and secure options that will help you become successful on the platform. Don’t forget to combine your purchased YouTube views with our five pro tips above, and you’ll be on your way to making money via YouTube in no time! Guest author: Johnny Pulling is a serial tech entrepreneur who has been living in Serbia for the past 12 years. Passions are crypto and growth hacking to help companies succeed online. The post The Bests Sites to Buy YouTube Views: 5 Recommendations + 5 Pro Tips appeared first on Jeffbullas’s Blog. The Bests Sites to Buy YouTube Views: 5 Recommendations + 5 Pro Tips published first on http://webtrafficfreeguide.tumblr.com/ via Tumblr The Bests Sites to Buy YouTube Views: 5 Recommendations + 5 Pro Tips In 2016, I was invited to speak at World Travel Market (WTM) in London. The book, X: The Experience When Business Meets Design, was brand new and perfect for the event. Why? Travel and tourism are experiential and as such, they are the epitome of experience businesses. The challenge however is what modern experiences do customers seek in an era of digital Darwinism? My goal at WTM was to help delegates see the present differently to then see the future differently. In the first video, I’m hosted by my friend Ros Atkins of The BBC (@BBCRosAtkins). We still talk to this day! In the second video, I’m interviewed by the WTM team. If you’re in the “experience business,” then please watch and share… These ideas are especially poignant in a post-pandemic economy. WTF (What’s the Future) KeynoteThe Future of TravelWorld Travel Market London, Senior Director, Simon Press, said: “Brian is a well-renowned speaker so I am delighted he is presenting at WTM London. “The travel and tourism industry has been overhauled by many disruptive companies in recent years. “The pace of change within the travel industry is only going to get faster so Brian will help delegates understand how such change may affect them.” The post WTF – What’s the Future of Travel and Tourism appeared first on Brian Solis. WTF – What’s the Future of Travel and Tourism published first on http://webtrafficfreeguide.tumblr.com/ via Tumblr WTF – What’s the Future of Travel and Tourism When did you last update the look of your Facebook page? Wondering what changes you need to know about? In this article, you’ll discover how to optimize your Facebook business page for the latest layout. Why Update Your Facebook Page Now? It seems as though every time we log in, Facebook is either rolling out […] The post How to Optimize Your Facebook Business Page for the Latest Updates appeared first on Social Media Examiner | Social Media Marketing. How to Optimize Your Facebook Business Page for the Latest Updates published first on http://webtrafficfreeguide.tumblr.com/ via Tumblr How to Optimize Your Facebook Business Page for the Latest Updates This picture was taken somewhere between Rome and Paris. I was lucky to make this flight. A story from April, 2018. Behind the scenes of developing LifeSCALE: How to Live a More Creative, Productive, and Happy Life. The car was to pick me up in Rome at 4:30 a.m. for a 6:40 flight to Paris. There, I would eventually connect to San Francisco. I wasn’t looking forward to it, but I knew I could sleep over the Atlantic. I was in Rome for only a day-and-a-half but it seemed like so much longer. Time stood still. I spent my last evening with new friends enjoying a wonderful dinner, live jazz, and nearby sites. No one wanted it to end. Alas, I arrived at my hotel very late (or early depending how you want to look at it). In what seemed like a good idea at the time, I dozed off for a bit to rest before the pickup. Then, I was startled by the blaring ring of the loudest phone ever. I jumped up to answer it in what I thought was first ring. “Your driver is waiting,” said the front desk. “Please tell him, I’ll be down in 15,” I politely responded while thinking “oh no!” I raced to get ready. Thankfully I had packed the evening before. As I sat down to get situated and fasten my seatbelt, I looked at my phone and the time said 5:30 a.m. “Wait…what!?” My pickup was 4:30, here it is 5:30 and I have a flight that takes off at 6:40. Mamma mia! Where did that hour go? I now realize that the call (first ring) were most likely continous calls in the attempt to wake me up. I overslept. I made someone unecessarily wait at a very early hour. I was lucky to make that flight. When I landed in San Francisco, I immediately texted two of my dear friends and asked them to dinner. I shouldn’t have made it home at that time and I wanted to enjoy champagne, great conversation and even better company to close the chapter on that experience. Time FliesLife all too often flies by. I struggle with it, the balance, the hustle and “busy” of it all. I wrestle with the why and to what extent of all of this and their relationship to how I’m supposed to measure happiness and success. A mentor long ago once asked me, “if you had a choice, would you want to be rich or famous?” The young me quipped, “why can’t I have both?” I now realize that she meant something different. “Rich” isn’t just about wealth. And “fame” isn’t just about status. Happiness and love, real happiness and love, are more important than we appreciate. But understanding them will open our hearts and minds to see and live the world in a much more productive, gratifying and aspirational way. I’m starting to learn to unlearn. The post Somewhere Between Rome and Paris— A Story About Finding Balance Through LifeScaling appeared first on Brian Solis. Somewhere Between Rome and Paris— A Story About Finding Balance Through LifeScaling published first on http://webtrafficfreeguide.tumblr.com/ via Tumblr Somewhere Between Rome and Paris— A Story About Finding Balance Through LifeScaling With more than a billion active websites and blogs on the internet today, the one common goal for all of them is to get more site traffic and higher search rankings. However, this can be one of the most challenging aspects of running a site on the internet. This is mainly due to the fact that the amount of free and organic listings on Google’s search results just continues to diminish in size year after year. After all, Google doesn’t make money from free listings, they make money from ads. What was originally seen as ten organic search results per page, is now sometimes even less. Yet at the same time, it seems like there are more ads being placed at the top and bottom of search results time and time again. With all of this in mind, it’s important to make sure you fully understand not only how SEO works, but also what needs to be done to improve and maintain your rankings over time. All of this and more will be discussed throughout the quick reference guide below. Monitoring your SEO rankings and movementsThe process of knowing when, where, why and how your site is ranking where it is in the search results is referred to as “SEO”, but there is plenty more to it than that. SEO is all about knowing what keywords your site is ranking for, which content articles can be further improved, and also keeping an eye on where your rankings currently are to help you improve them for the future. An excellent tool to help in this process is Sitechecker, which includes a rank checker, site health checker, backlink checker, and more – all of which are extremely important when trying to monitor and improve your site’s search rankings. Through the use of such a tool, site owners can monitor their existing rankings, while also seeing the associated volume for a keyword, its competition level, and its movements over time. With data, the more you have, the easier it is to understand and improve. No matter what SEO tracking solution you prefer to use, it’s important to have one in place. It’s simply one of the best investments you can make, and it’s also one of the most fun and addictive things a site owner can spend hours endlessly reading through. If you’ve already been researching the many different ways to improve the content and rankings for your site, you might also be aware of the many different Google ranking factors that are being used today. Whether it’s On-site or Off-site, there are plenty of ranking factors to be aware of. A perfect example of this can be seen through the infographic below from ahrefs. And while On-Page ranking factors (site content) are always going to be important, the majority of influence in rankings will come as a result of inbound links and the anchor text and power rankings of those sites. With this in mind, we can move to the next topic of discussion, which is on-site content. Content < Content MarketingAs they say “Content is King”… but guess what? When there are more than a billion different sites on the internet, who needs that many Kings, Queens and Jesters… or whatever you might want to consider your site content. The truth of the matter is, you can create all the content you want, but if you aren’t actively promoting it, building high-quality backlinks to it and getting it the necessary social shares it needs – it’s not going to rank. Yes, the wordcount and quality of your content matter, but the continued promotion and SEO marketing of that content is even more important. And according to HookAgency, the ideal length for site content is 1,760-2,400 Words. But they also highlight the following recommendations from other industry experts.
The takeaway here is, stay away from 300 to 500-word articles… they are simply no longer going to cut it. And in addition to the usual content optimization tips that we are all used to, Alexa has also come out with a very nice resource guide on the 12 different SEO factors that they rank in importance.
If you are serious about improving the rankings for your site, make sure your content is quite lengthy and also has the necessary backlinks and promotions in place. Then, also take some time to focus on the recommended optimization tips for the factors listed above. Analyzing the competitionTake a look at any of the top SEO sites on the internet today and they are going to provide you with a lot of the same information, case studies, and resources… yet some tend to rank higher than others. With so many SEO agencies and blogs all fighting for the same keywords, you can only imagine how important it is for them to keep an eye on the competition and where their latest rankings are. As mentioned earlier, this is why it’s so important to have a quality SEO Checker in place for not only your own site rankings but also your closest competitors. And speaking of competitors in the world of SEO, Search Engine Journal recommends the following: Use your competitor analysis tool to look at your competitors’ total domain strength and then analyze specific factors, such as:
Again, this is all easier said than done, and not something you should try to accomplish manually. There are just way too many moving data parts and factors in place. What you can do is hand select your main competitors, and then plug in the data to your preferred SEO tool to make sure you never miss a beat, while also having the necessary tools and data to stay ahead of the curve. How to get the most out of your SEO effortsAt the end of the day, everyone is using the internet for one reason or another, and they can be broken down into the following:
Once you have this service and engagement in place, it’s all about focusing on your backlink building, further SEO optimization and analyzing the competitors already ranking for your sought after terms and search phrases. This is a long and tedious process, but one that EVERY site on the internet must go through in order to continually rank at the top of Google and to compete with the best of the best. Take advantage of the recommended tools, resources, and solutions above to get the most out of your valuable time, work, and SEO efforts. Guest author: Zac Johnson is a world-renowned blogger and entrepreneur with nearly 20 years of experience in the online marketing space and has helped his readers generate millions of dollars online. He shares his story and guidance at ZacJohnson.com The post The Best SEO Metrics and Industry Tools to Improve Search Rankings appeared first on Jeffbullas’s Blog. The Best SEO Metrics and Industry Tools to Improve Search Rankings published first on http://webtrafficfreeguide.tumblr.com/ via Tumblr The Best SEO Metrics and Industry Tools to Improve Search Rankings It’s go time! Your marketing campaigns have paid off and you’ve been inundated with fresh leads to hopefully turn into sales. That last part hinges on your ability to strategically and effectively follow up on those leads without letting any fall by the wayside or scare them off by coming on too strongly. And effectively following up means doing so multiple times. According to Marketing Donut, 80% of sales leads require five follow-ups after the initial contact, but only 8% of salespeople actually follow up this many times. Five times may sound like a lot, but if you approach your leads in the right manner, you can effectively communicate the right messaging to them that puts you in their favor. In this post, we’re going to cover some tips on how to properly follow up with leads and increase your odds of turning them into repeat customers, including:
Sales lead follow-up best practicesAs you may already know, it’s not only about when you follow up with your leads but also how you follow up with them. You need to consider their stage in your funnel, their pain points and needs, and the timing of your communication. Here are some best practices to help you effectively follow up with sales leads and prospects to win more business. 1. Segment your leadsEach type of lead will require a different level of messaging. Depending on how the lead came to you, it may be hot and ready to close or may need a bit of warming. For example, a lead that comes to you by way of an email opt-in campaign as opposed to a lead that filled out a ‘contact me’ form on your webpage are at different points in the sales funnel and should be approached accordingly. Organize the leads into at least three groups: Hot, warm, and cold. Seems a bit remedial, but trust us, you’ll want to take note of the leads’ temperatures so that you don’t treat them like one size fits all. If you’re interested in doing a more robust lead scoring initiative, there are software programs available that will separate your leads based on point values you assign to various consumer behaviors. Move leads from group to group as you get to know them better and move them closer to becoming a paying client. 2. Respond in a timely fashionArrange for a thank you or welcome email or phone call to be made within 12-24 hours after a lead comes in. Offer to answer any questions they may have to demonstrate the care and attention you provide to each customer. 3. Nurture your leads with useful contentAs is the case with any form of communication with your audience members, no matter what stage of the funnel they’re in, you should always focus on adding value. Blog posts, infographics, helpful stats, success stories, and downloadable guides are all great options. Your leads aren’t going to become customers after one interaction, so focus on nurturing the lead, or “warming” them. Rather than trying to get them to act in the form of converting into a customer, focus on smaller steps, like downloading that guide or visiting that blog post. 4. Personalize your communicationAs you can see in the email example above, it’s a good idea to personalize your correspondence by including the recipient’s name in your emails, sending them information based on the pages visited on your website, or responding personally to an online inquiry instead of pushing canned responses. 5. Use various communication channelsLeads have a preferred way of communicating and quite frankly, you have no idea what that is at this point. Use social media, email, snail-mail, and phone calls to connect with potential clients. We don’t mean to reach out directly using every single communication tool you have! Just be sure that you’re readily available no matter your lead’s preferred medium. So, respond to social media messages quickly, answer your phone and return calls promptly, and check your inbox. Here are a few of the communication methods you may try out: Email: Emails are slightly less invasive than phone calls, and give the lead the opportunity to read and respond at their convenience. Yet given how many emails we get each day, the chances of your email getting lost in the shuffle are high, so it’s important to follow up more than once. In your follow-ups, be sure to use intriguing and appropriate subject lines, and to offer useful content rather than just pitching your offerings. Phone: Phone call conversations are a great way to show your prospect your expertise and demonstrate that you want what’s best for them. However, you don’t have the phone equivalent of an email subject line to catch your prospect’s attention. In fact, you have the opposite–a foreign number appearing on their phone. With the phone call approach, it’s important that you nail down your voicemail message so that you give your prospect a reason to call you back. Like emails, you’ll also need to call more than once. Text message: Sending text messages may be better for leads with whom you’ve already communicated. Pay close attention to your conversations with them and base your follow up texts on those needs. 6. Create a follow-up scheduleRemember, it typically requires 7-10 touches before a conversion happens. Creating a follow-up schedule will ensure you remain consistent with your communications and prevent you from letting the leads you worked so hard to attain fall through the cracks. Your communications calendar should aim to keep you top of mind with your leads but not become a nuisance. For example, your schedule might look like this:
Anything more than that and you run the risk of getting the brush off. 7. Track communicationsIf you have a CRM (contact/customer relation management) system, you’re way ahead of the game. CRM’s allow you to keep a record of all customer outreach and the results of those communications. If you don’t have a CRM, no worries – that’s what Excel is for! Simply create a spreadsheet that includes your prospects’ contact information and notes regarding the dates and methods used to nurture those leads. From LOCALiQ’s Client Center CRM 8. Learn when to abandon lost causesQualifying your leads is a very important step and should be done as early as possible. Don’t get trigger happy and abandon leads because they may take a bit of work to close, but be smart about what you’re chasing down. Three qualifying categories to consider:
If you discover they’re not qualified at this time, don’t toss their info! Put them in a “to be followed up with later" file and create a campaign to target those leads which you’ve put on the back burner down the road when their circumstances may have changed. Follow up with your sales leads the right wayLead prospecting is all about remaining in front of your clients without getting on their bad side … a sort of omnipresence, if you will. Your goal shouldn’t necessarily be to convince them to buy, but rather to be there when they’re ready to buy. This type of reliability bodes well for your brand and makes those leads feel respected and valued. What better way to cultivate your customer base than that? How to Follow Up With Sales Leads: 8 Best Practices to Land More Clients published first on http://webtrafficfreeguide.tumblr.com/ via Tumblr How to Follow Up With Sales Leads: 8 Best Practices to Land More Clients Could influencers bring you more business? Wondering how to incorporate influencers into your marketing strategy? In this article, you’ll discover how your business can benefit from influencers and find tools to help you partner with the right influencers. Why Businesses Should Consider Influence Marketing When the mainstream media talks about influencers, they tend to paint […] The post Influencer Marketing Strategy: How to Grow Your Influence appeared first on Social Media Examiner | Social Media Marketing. Influencer Marketing Strategy: How to Grow Your Influence published first on http://webtrafficfreeguide.tumblr.com/ via Tumblr Influencer Marketing Strategy: How to Grow Your Influence |
About MeMy writing career began 10 years back when I penned down one of my success on a popular website. It got me a lot of support from everyone, that set me going. my experience in finding out the methodology of the latest technology and its working process makes me invent something better than that, but it was not visible to people. I decided to display the same using my writing skills. |